Out of more than 5,000 submissions from 21 countries, Up in The Sky has been announced as Best of Show and Silver prize winners in the 2017 Summit Creative Award® competition for its creative work for World HIV AIDs Day 2016.
The exclusively online campaign won a Best of Show award in the Public Service category and consisted of a short film called ‘Tick Tock’ and a series of 4 impactful visuals. A standalone visual titled: ‘’Condom’’ won Silver in the Online Advertising/Marketing Category.
“We are delighted to receive these awards as they are a testament to our belief that creativity can be a force for good” said Oje Ojeaga, CEO Up in The Sky Ltd. ‘’ We took on this brief to engage the minds and hearts of young people on the need to know their HIV status and that there is a life worth living if they are HIV positive. Though Nigeria has the 2nd highest incidence of HIV AIDs in the world, it is not a death sentence.”
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, online advertising and social media.
“Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
This year’s SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique – French West Indies, Nigeria, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.
The SIA organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award.