The niche and premium positioning of JSP Communications, a leading Nigerian Public Relations agency, has been applauded with the award of the most creative PR agency in West Africa. JSP, which provides “public relations with intelligence” and probably has the best client’s retention record in the Nigerian public relations industry, won the PR award for its depth and consistency.
The Outstanding PR agency Award in the Platinum category, was conferred on JSP by the West Africa Innovation Awards Company. The Awards ceremony which took place in Abuja recently, followed an in-depth examination of the top public relations agencies in the West African sub continent, based on specific yardsticks and an international benchmark.
According to Mr Adeniyi Olusola, the Project Head of the West Africa Innovation Award, the initiative was based on the need to identify and uplift PR agencies and service providers in West Africa, who think strategically, execute diligently and add a touch of intellectuality to their service offering.
“This award was borne out of the need we felt to recognize and highlight as models, agencies that have not only made an impact in their industry sectors but have also demonstrated a clear commitment to the spirit of innovation, creativity and holistic client satisfaction in West Africa.”
He added: “We recognize JSP Communications in this direction and lift them up as models in the provision of trusted, consistent and innovative public relations services in Nigeria and West Africa. We challenge JSP and indeed all the award winners to constantly raise the bar, be exemplary and remain committed to the spirit of excellence, creativity and integrity.”
The management team of JSP PR company represented by Executive Director Ronke Adebule and Head of Media Strategy Funmi Erikitola, attributed this award to the team spirit at Jsp and strong value system of the agency.
Speaking after the Award presentation, Ronke Adebule, pointed out that, “we feel highly honoured but humble at this award. We realize that staying at the top can be much tougher than getting there. At JSP, we shall continue to make every effort to work as a team in our relentless desire to constantly exceed our client’s expectations.”
The Global Adviser of JSP Communications, Phil Osagie, noted that “in the new world order, the brain is the factory of the future. To remain a leader and a strong influencer, the agency must benchmark itself against global best PR practice and strive to constantly redefine the PR playing field in Nigeria and West Africa.”
Some of JSP’s premium clientele include: GTB Bank, RB Reckitt Benckiser, Chevron, Apple, Lead Capital, Olashore International School, Tetrapak, P&G, and Emirates.