By Tunji Faleye
Association of Advertising Agencies of Nigeria, AAAN, has unveiled advocacy campaign to further support government’s efforts of achieving a unified Nigeria.
The unity campaign which emphasizes peaceful coexistence and unity among the citizens will be exposed on both offline and online media platforms across the country.
Speaking at the secretariat of the association on Thursday, Mr. Koyade Oluwasona, president of AAAN said the essence of the campaign is to create improved political tolerance, national reconciliation, unity and social cohesion among Nigerians.
According to Oluwasona, “we believe a transformed political and economic system in Nigeria requires the full participation and commitment of citizens that put the principles of trust, relationship building, love for one another and unity, first and above everything else.”
He said the campaign ethos is based on the rationale that national coexistence and development can only be achieved through unity.
The AAAN president said: “the campaign reinforces and writes a new philosophy in the hearts of Nigeria in spite of our differences, we are truly better together and there is no limit to what we can achieve when we lay aside our difference and reach out to one another.”
Meanwhile, to achieve this lofty idea, AAAN has secured the support of Advertising Practitioners Council of Nigeria, APCON, as the industry regulator, media organisations, journalists and other relevant stakeholders.
He added that the association will also collaborate with relevant sectoral groups in order to achieve massive success for the campaign.
The campaign is coming at a time when the country is passing through serious divisions among the ethnic nationalities occasioned by political divisions, ethnicity and religious chauvinism.
Over the years, several initiatives like WAZOBIA, Good People, Good Nation, Heart of Africa including many others have been part of government’s strategies to unify and make Nigerians do away with widespread corruption and massive impunity that have eaten deep into the fabric of every Nigerian.