The NewBrandsXPO, a premier launch pad for new and emerging products and services will commence its much anticipated experiential expo tomorrow Friday 29th and run through to Saturday 30th of June 28, 2018 at the Federal Palace Hotel, Victoria Island, Lagos.
The bespoke event put together by Heventin, a corporate event and brands Activations Company, in collaboration with Uhuru, an integrated marketing communications consultancy company is free for members of the public who wish to attend.
Olanrewaju Samson who is the Activations Director at Heventin said in a statement that the NewBrandsXPO is a one-stop shop for organisations seeking to launch new products & services into the market, and get instant consumer feedback.
“In a world full of buzz and surface interactions, people are seeking more depth and meaning. The NewBrandsXPO platform is an ideal space for exhibitors and visitors to nurture the trust and confidence necessary for the realisation of business goals and fulfilment of personal needs,” he said.
Samson noted that the expo would not only connect and stimulate business relationships between African start-ups but also give innovators seeking financial backers and crowdfunding the opportunity to pitch directly to potential investors and possible venture capitalists.
Commenting on the importance of the NewBrandsXPO, Tony Usidamen, Lead Consultant at Uburu, had this to say: “To remain continually relevant, brands need not only ensure that their advertising messages and communication channels are fully optimized across multiple devices and platforms, they must also find ways to authentically engage with consumers.”
“NewBrandsXPO aims to foster consumer-brands relationships by providing a unique avenue for consumers to experience brands realistically. Exhibitors will cut across different sectors including IT & Telecom, consumer electronics & kitchenware, automotive & travel, FMCG, financial services, health & wellness, personal care, apparel & fashion accessories, food & drinks, and many others.”
As to what exhibitors and visitors have to gain, a statement from the organisers reads: “As an exhibitor, you will be placing your brand directly before thousands of visitors and prospective buyers, and gaining massive exposure across multiple publicity channels.
“Visitors can follow latest trends and innovation, sample new products and enjoy amazing discounts on instant purchases.
“What’s more? There will be “Happy Hour Giveaways” and lots of fun games for the entire family.”