‘Kedike’ crooner and music sensation, Chidinma Ekile, has been unveiled as the brand ambassador for Molped sanitary pad manufactured by Hayat Kimya Holdings.
The 2010 Project Fame West Africa winner who was unveiled as the new face of the sanitary towel in Lagos recently, expressed hope that the new products will not only offer comfort to users but also boost their confidence levels.
Chidinma who thrilled guests at the event with some of her hit songs including the popular ‘Kedike’, had this to say: “I am happy to be the newest member of the Hayat Kimya family and this is because of Molped sanitary pad which is a globally celebrated product for women. I have tried it and seen how comfortable it is. I am positive that other women will find it very convenient as well.”
Managing Director of Hayat Kimya, Hakan Misri, said they are delighted to partner with the Afro-pop singer to promote the new products as a result of her impressive achievements in the Nigerian entertainment industry.
He added that the company is delighted to kick-start a relationship Chidinma who captures the beauty, strength, modernity and boldness of every woman that MOLPED recognizes. He said the launch of the Molped sanitary is to re-demonstrate to the people that Hayat Kimya is still being driven by the need to provide its customers with quality products they can be proud of.
The Molfix pant SKU of the company’s flagship was also unveiled at the event. The Marketing Manager for Hayat Kimya, Roseline Abaraonye said it has been specially designed for mothers who are tired of the diaper-changing wars and are seeking convenience.
