By Tunji Faleye
Nigeria’s agencies in the Integrated Marketing Communications industry and others across Africa and Middle East still have till today Friday, 7 June as the last day to submit their entries.
Organisers said agencies have until midnight to get their entries in as all work launched by 31 May is eligible. Failure to meet the deadline means that such agencies will not participate in 2019 Loeries Awards scheduled for 19 to 25 August, 2019 in Durban, South Africa.
The Loeries recently announced the extension of entries’ submission to 31 May which was earlier scheduled for 15 May. It further announced another extension of entries’ submission to 7 June which ends mid night today.
However, in a release made available by The Loeries to Brand Communicator then, organisers indicated that all entries not completed by 15 May will be charged a 10% late fee and should be contacted for any assistance as regards their entries.
The Loeries has been rewarding creativity for over 40 years. It is the most prestigious brand and communication awards in Africa and the Middle East. The award recognizes, rewards, inspires and fosters creative excellence in the advertising and brand communication industry.
Loeries Awards 2019 organisers call on agencies, studios, brands and designers to tell better stories – stories that upend stereotypes, tear down racial divides, and embrace cultural differences. The Loeries Creative Week holds from 19 to 25 August, 2019 at Durban, South Africa.
According to The Loeries on its website, “It’s not just an award. It’s about recognizing creative brilliance. Making you and me feel something, question and rethink our ways of doing. It’s about telling better stories. Stories that provoke conversation. Challenge traditions. End stereotypes. Celebrate humanity. Tear down racial divides. Embrace culture. And change the world.”
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering in Africa and the Middle East, Loeries Creative Week Durban brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
Our region’s creative economy is world-class and has great potential to grow and to offer employment both to our talented youth. The growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.