By Tunji Faleye
Alpha and Jam has made another giant stride by securing the most anticipated Premium lamp pole lane located at one of Lagos most strategic Shoprite mall location, Circle Mall Lekki.
In a letter of approval dated August 6 2019 and signed by Mobolaji Sanusi, Managing Director and Chief Executive Officer of Lagos State Signage and Advertisement Agency, LASAA, the agency said “Alpha and Jam was granted a temporary permit for thirty two (32) street lamp poles to be used for advertisements and placed inside Circle Mall, Jakande Roundabout, Lekki Epe Expressway, Lekki Lagos in line with your information on the application form.”
Commenting on it, Samuel Ajiboye, Country Manager, Alpha and Jam said, “This mall is strategically located at the heart of Lekki servicing 72% of the residence and business community in Lekki.”
According to Ajiboye, some of the commercial and social assets that make the location premium include ShopRite Lekki which is in the heart of Lekki far away from Novare Mall in Ajah. The Shop Rite Centre houses Miniso, The Place, Buka, GNC, MR PRICE, Rhapsody among others.
Also, the area boasts of Maxvision, the largest play centre in Lagos which houses South African Visa centre, British Visa centre, France Visa centre and also the Schengen Visa centre.
There is a major access to the new Filmhouse 4DMAX which will be the first and only 4DMAX cinema in Nigeria after being launched in October,
Advertisers stand the chance of creating top-of-the-mind awareness for their brands as a result of its proximity to Jakande Estate, Femi Okunu Estate and Nicon Estate. Also, there are two churches namely, House on the Rock, The Covenant Christian Center with thousands of worshippers.
As the agency constantly innovate to find out-of-home spaces that deliver value to its clients and media partners, it always ensure to have the consumer at the back of it all.
Establishing its frontrunner position in the OOH sector as an agency, Alpha and Jam last year launched Candle, an innovative smart platform that powers DOOH screens and has the ability to interpret data, converts it to meaningful results like OTS, GRP, Number of Impressions, Unique Reach, Repeat Visit, Campaign Conversion among others.
It will also be recalled that the agency constructed the iconic Madison, Nigeria’s first fully digital self-intelligence LED screen, which it strategically sited at the Ikoyi Link Bridge connecting High Net worth Individuals, in Ikoyi to the upper middle class in Lekki. Standing proudly in all its 4000 megapixels of glory, the Madison is easily the most iconic premium LED screen in Africa. It takes Digital Out-Of-Home to another level.