Chuka Obi, the formerCreative Director of Insight Publicis has joined the services of telecom giant, Globacom as Director, Creativity & Innovations.
He will be overseeing the creative works, strategy and innovative concepts that will further help grow the company, commonly known as Glo.
Chuka has amassed a decade’s experience in various creative functions including Copywriting, Art Direction, Illustration and Music & Sound Design across several leading brands. Before venturing into Advertising in 2008 he was a comic book writer & illustrator, and a graffiti artist.
He has worked extensively on building brands like MTN, Fidelity Bank, Mouka, Knorr, Royco, Lipton, Guinness, Malta Guinness, GTAssur/AXA Mansard, Wrigley’s, Oando, P&G, Interswitch, Verve, Quickteller, Golden Penny, Wakanow, Johnnie Walker, Pepsi, Star, Heineken, Maggi and many more.
His work has garnered several local and international awards. Prior to joining Insight Publicis, he was the Executive Creative Director at DDB Lagos and before that he worked at Literamed Publications as an Illustrator/ Creative from 2005 to 2007. He also joined SO &U Saatchi & Saatchi as Copy Writer/Art Director from 2008 to 2010.
During his stay at SO &U Saatchi & Saatchi, he worked on award-winning work on Guinness, Unity Bank, Harp, Access Bank and other brands.
In 2009, he won the most outstanding staff of the year and at the 2010 edition of LAIF Awards, and propelled his agency to win 9 awards.
Remarkably, he wrote the famous MTN Saka “I Don Port” copy when he was at DDB Lagos as Creativity Manager. He also worked on others works and award-winning ad campaigns for MTN Nigeria, Unilever, Fidelity Bank, FCMB, P&G, McVitie’s, Wrigleys and others.
In 2013, he was elevated to the position of Associate Creativity Director at DDB Lagos and in 2015, he was appointed Creative Director and in 2016 he was promoted again as Executive Creative Director of the agency.
Chuka holds a Bachelor of Science (BSc), Sociology and Anthropology from the Nnamdi Azikiwe University (NAU) Awka, Anambra State and Advanced Diploma in Concepting/Integrated Concepting from the Miami Ad School.