Following his exit from Insight Publicis, marketing and brand management professional, Bolaji Junaid has joined the services of JustBrandit as Director, Corporate Strategy & Growth.
Junaid who has over 12 years cumulative experience in the creative industry began his career in 2009 with ‘Passion Concepts,’ a creative enterprise he founded and grew from a zero capital base to a turnover of over 2 million naira within a year as a student entrepreneur.
To gain more experience, he joined Insight Publicis in 2014 as an Executive Trainee where he learnt the rudiments of Integrated Marketing Communications. He worked on a portfolio of brands, notably Peak milk where he led the 60th Anniversary campaign execution, and launched Nigeria’s first growing up Milk, Peak 456. Others include Amstel Malta, Smile, UBA, Vitafoam, Scanfrost and Radix Pensions before leaving as a Senior Account Executive in 2018.
He momentarily took a sabbatical break from the creative industry to explore opportunities in the Events industry where he successfully executed over 10 high profile social and corporate events before he joined Ogilvy Nigeria in 2019 as Account Manager. While there, he led Agency/Client relationship on award winning brands as 5Alive, Golden Penny, SARO Africa and So Klin. He also played a role in the successful relaunch of 5Alive in Nigeria with a record EOY sales.
In 2020, he rejoined Insight Publicis as Team Lead and Ag. Account Director on financial services portfolio to work on the Seven Up Bottling Company account where he developed marketing solutions for the company’s CSD brands like Pepsi, 7Up, Mirinda and Lipton iced tea across markets. In addition was the innovation brand launches of 2Sure hand sanitizer and Supa Komando Energy drink.
Bolaji holds a Business Administration degree and a post graduate certificate from Lagos state university and Lagos Business School respectively.
