FrieslandCampina has elevated renowned marketing professional, Chris Wulff-Caesar to the position of Marketing Director, Sub-Sahara Africa.
Prior to his new position, Chris was the Marketing Director of the company where he focused on the Nigerian market only. In his new role, he will be overseeing the marketing activities of the brand across Sub-Saharan Africa.
Chris is an experienced Marketing Director and Commercial Operator with a demonstrated history of working in the consumer goods industry. He skilled in marketing management, Fast-Moving Consumer Goods (FMCG), business and strategy planning, innovation management, trade marketing and execution.
Chris started his career in Unilever and spent a decade there working in local and Africa regional marketing roles both in Ghana and South Africa.
He joined FrieslandCampina WAMCO in 2018 as Marketing Director for Nigeria. He also had a distinguished career at SABMiller and later ABInBev, where he was Marketing Director, West Africa (Nigeria & Ghana), and also a member of the board at Accra Brewery Limited in Ghana.
Recently, he was listed among the MWA Top 50 Africa Marketing Leaders for 2021 at the Marketing World Awards in Ghana. The recognition places Chris among outstanding individuals who have delivered superior product value to the market they operate in and exhibited excellence in upholding concrete marketing strategies, displaying uniqueness and innovativeness, among offerings, conveying clear messages to consumers, and driving distinctiveness. In 2019, he was also awarded the prestigious Marketing Personality of the Year at the Marketing Edge Awards.
Chris holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot-Watt University in Scotland, United Kingdom. He is also a fellow of the National Institute of Marketing Nigeria (NIMN) and an Associate member of the Advertising Practitioners Council of Nigeria (APCON).
He is also involved with a few non-profit organizations which target the development and establishment of infrastructure for primary education for disadvantaged students.