Newly Unveiled Pepsi Brand Ambassadors-Mavin Records stars, Ayra Starr and Rema, hit the ground running yesterday as they gave a scintillating performance at the ‘king-size eviction’ gameshow at the ongoing Big Brother Naija Reality TV show.
Recall both artists entered the history books Saturday as they were officially unveiled as Pepsi Ambassadors on the Big Brother Naija show.
Recall the stars were unveiled in what appears to be a climax of a week-long series of Pepsi excitement, with the thrilling #ForTheLoveOfIt campaign, to the Big Brother housemates, following the successful completion of the Pepsi task, where the top 3 winners receive N2.5m plus one year supply of Pepsi, N1.5m and N1m respectively, plus an all-expense-paid trip to the One Africa Music Fest in Dubai. Each member of the best group also received N500k plus a VVIP experience at the One Africa Music Fest in Dubai.
With the varying degree of interaction and engagement the brand has had, industry watchers are satisfied that the brand is fully maximizing its time in the Big Brother house. By signing Ayra and Rema also, the brand has proven once again that they have Naija on lock not just in refreshment but in music too.