Dr Olalekan Fadolapo, Registrar/ Chief Executive, Advertising Practitioners Council of Nigeria (APCON) along with other key players in Nigeria’s marketing communications industry would be dissecting key issues guiding the industry’s standard of practice at the 2021 Brancomfest holding in Lagos.
Fadolapo would be speaking on the topic: Standard of Practice: Shaping the Future of The IMC Industry during the industry standard of practice plenary session.
This is probably the first opportunity for all segments of the brands and marketing Industry to dissect issues together after the public unveiling of the Advertising Industry Standard of Practice (AISOP).
The event which holds on Thursday, 18 November 2021 would take place at the D’Podium Event Center, Ikeja, Lagos.
The panel of discussants would be drawn from different sectoral groups to provide diverse shades of opinion on ways to ensure that the industry operates within global best practices.
Among the panelists for the segment are Emeka Okeke- Group Managing Director, Media Fuse International; Femi Adelusi, MIPAN President; Steve Babaeko- AAAN President, among others.
It is a segment many marketing analysts believe should be very engaging as it offers the opportunity for all stakeholders to contribute to the growth of the industry.
Apart from Dr. Fadolapo’s presentation at the standard of Practice segment, there are other erudite speakers lined up for the event.
Popular Political Economist and Professor of Entrepreneurship, Prof Pat Utomi will be the Keynote Speaker at the 2021 Brandcomfest.
Utomi is billed to speak on “Dissecting the Prism of brand building in a volatile economy”, which is also the main theme of this year’s event.
The erudite Professor is a fellow of the Institute of Management Consultants of Nigeria and founding Senior Faculty of the Lagos Business School-Pan Atlantic University, and Chairman and Chief Executive of the Integrated Produce City (IPC). He is also the Executive Vice Chairman of SmartCity Lagos, a joint holding with Dubai Holdings by SmartCity Dubai.
He has served on the Africa Board of a leading global professional service firm, Deloitte, and was Director of The Centre for Applied Economics at the Lagos Business School. He is also the Founder and CEO of the Centre for Values in Leadership (CVL). He was a candidate for President of Nigeria in 2007 and 2011.
Other key speakers at the event include Mr. Emmanuel Agu, Group Marketing Director, Jotna Nig Ltd; Amaka Onyemelukwe, Director, Pubublic Affairs, Communications and Sustainability, The Coca Cola Company; Titilope Oguntuga, Head, Sustainable Development/ Corp. Brand, Lafarge Africa; Israel Opeyemi, Chief Strategist, Chain Reaction; and many others.
Some will also be speaking on various sub-themes under the following segments; Fintech, Sustainability, SME Brand Masterclass, FMCG, PR Practice among others.
Brandcomfest is designed to be the largest gathering of stakeholders in the brand and marketing communications landscape. The annual event caters to the most contemporary and topical issues in the industry, as the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain.
According to Joshua Ajayi, convener of BRANDCOMFEST and publisher of Brand Communicator, “Last year because of COVID we could not hold the event but this year we are back, to do bigger and better than what we did at our maiden edition in 2019 which was one of the biggest events of that year. Brandcomfest is more essential at this time which is the reason for the choice of our theme.
“The essence of Brandcomfest remains the same Post-COVID and it is to serve as our own way of linking the future, in line with the vision which we have religiously kept faith with since we hit the newsstands over a decade ago”.
Brand Communicator is Nigeria’s most consistent brand and marketing communications magazine. It is also the organiser of Women in Marketing and Communications Conference/Awards (WIMCA), the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa.