AirPower Reiterates Commitment To Brand Promotion At Airports, Unveils Boards At New Terminal In Lagos
In its bid to cement its leadership in the premium airport advertising space and in its commitment to promoting, projecting clients’ brands to the air travelling public, Airpower a bespoke OOH agency has unveiled its strategically positioned digital billboards, wallscapes, etc., at the newly commissioned ultra-modern terminal of the Muritala Mohammad International Airport in Lagos.
The leading place-based outdoor advertising and digital interactive media company that has distinguished itself as the Czar of Airport Advertising, unveiled these boards to the media and stakeholders in the advertising shortly after His Excellency, President Muhammadu Buhari commissioned the terminal.
Felix Ehikhuemen, Managing Director of Airpower who led the tour, took invited guests across the length and breadth of the terminal comprising about 60 sets of check-in counters and six boarding bridges, a four-storey Main Terminal Building, three-storey Finger Building, two-storey Cargo Terminal Building, 82,925sqm apron, and external and ancillary works where Airpower’s billboards and posters of varying sizes where strategically positioned.
With an unavoidable presence at the baggage collection carousels, 16 immigration desks at arrival, 28 immigration desks at departure, eight security screening points, two food courts, four premium lounges, 22 guest rooms and spa, 16 airline ticketing offices, visa on arrival and port health facility, as well as praying area, Mr. Ehikhuemen says Airpower is uniquely positioned to give clients brands and businesses a massive share of the over 13 million pair of eyeballs that pass through Nigerian airports, yearly.
“With our extensive airport network and reach, Air Power will help capture the attention of an affluent audience with proven effectiveness. Our advertising solutions guarantee high exposure rates and visibility in spaces and retail locations with heavy foot traffic across the country.
As the ‘driver’ of the biggest platform with the widest reach pan Nigeria across airports, Ehikhuemen explained that the massive investment into the space is also in Air Power’s furtherance of its commitment to become the preferred OOH media partner to advertisers and buyers of media in Nigeria seeking to leverage their brands in niche markets and to increase consumer/customer engagement through the use of technology.
He added that Air Power’s edge in the industry saves clients and advertisers the hassle of advertising across the fragmented airport space, having won the concession to the juiciest of spaces across the wide expanse of advertising spaces in 18 airports across Nigeria. “One advantage that Airpower brings on board is that it aggregates across the fragmented space, which puts it a place to deliver 70% of the entire Airport space in Nigeria for advertisers.”
Just like in the new terminal, Ehikhuemen says that Airpower has a range of top-quality billboards located across different airports within 18 airports within the country. From the Mallam Aminu Kano Airport to the Muritala Muhammad Airport (Domestic Airport Terminal 1-GAT, Murtala Muhammed International Airport-Terminal 1(MMIA-1) and the new ultra-modern Murtala Muhammed International Airport-Terminal 2-MMIA-2-), to Nnamdi Azikiwe International Airport, to the Port Harcourt International Airport and to the Margaret Ekpo Airport in Calabar among others, Ehikuemen said that Air Power boasts an encompassing presence in Nigeria’s biggest passenger and cargo airports, giving brands and advertisers more than 70% aggregated exposure to the travelling public nationwide.