A consummate Marketing Communications Professional, Gerald Osugo has been appointed by the Nile University of Nigeria as its Director, Strategy and Business Development.
Prior to his appointment, he was the Head of Media Planning & Management at 9mobile.
Osugo would be responsible for strategy formulation and implementation; communications, marketing, and brand management by providing strategic support for integrated marketing and corporate communications for the institution.
Also, he would be leveraging multiple platforms and partnerships to amplify the institution’s brand and develop appropriate messaging to attract students, engage alumni and stakeholders as well as increase public awareness of the institution.
Noteworthy, Nile University of Nigeria (NILE) is a private multidisciplinary university established in 2009 and located in Abuja, Nigeria. It is a member of the Honoris United Universities Network and accredited by the National Universities Commission.
Osugo is a highly personable Marketing Communications Professional with more than a decade of experience in Consulting, Branding, Advertising, Experiential marketing activities, and Channel development strategies with a good understanding of consumers and markets.
Some of his competencies include, but are not limited to the following areas: Strategic Corporate & Product Marketing, Brand Positioning & Repositioning, Advertising, and Experiential Marketing, Brand & Product Strategy Development, Public Relations & Brand Experience Management, and Digital/Online Marketing.
He started his career as a Senior Consultant at KPMG Professional Services and later moved to FK: G2 Nigeria as HoReCa, Channel/Consumer Touchpoints Manager and was later elevated to the position of Account Manager. Thereafter, he joined Etisalat (now 9Mobile) as Manager, Corporate Brands, and Outdoor Channel; was later promoted to Head, Marketing Communication, and later Head, Media Planning and Management.
He holds a Bachelor’s Degree in Mass Communication/Media Studies from the University of Lagos.