From Campaigns to Customers: How Taiwo Ruth Oluwasanya’s Advertising Journey Shaped Her Interest in Tech

In the ever-evolving world of marketing, adaptability and a deep understanding of customers are essential for success. Taiwo Ruth Oluwasanya, a versatile professional with years of experience under her belt, exemplifies this blend of creativity and strategy, transitioning seamlessly from a distinguished career in advertising to a dynamic role in product.

With years of experience crafting campaigns that resonate, Taiwo mastered the art of storytelling and audience connection. Her work in advertising was centred on creating impactful narratives that not only captured attention but also inspired action. “Advertising taught me how to understand people—their needs, their aspirations—and how to communicate with authenticity,” she shared in a recent interview.

Now, as a studying member of the chartered institute of marketing who is interested in product-led companies, Taiwo is leveraging these foundational skills to shape solutions that address real customer pain points. In her current role at Showmax, she collaborates with product teams to align offerings with consumer needs, delivering meaningful experiences that truly matter.

Beyond her career achievements, Taiwo is passionate about empowering others. She is the author of Brace Up: An Adman’s Guide, a book designed to inspire creatives with the confidence and insight needed to excel in the industry. “Your voice needs to be heard in that next meeting,” she says, encouraging readers to trust their intuition and take bold steps.

This drive for growth continues as she prepares to pursue a Master’s degree in Marketing in the UK. “I’m eager to gain global exposure and bring back the knowledge and skills necessary to contribute to Nigeria’s evolving marketing landscape,” she said, reaffirming her vision to foster impactful change.

For aspiring marketers and professionals, Taiwo’s journey is a testament to the power of customer-centricity and career reinvention.

To learn more about Taiwo’s inspiring story or to explore your own potential, grab a copy of Brace Up today at https://selar.co/BRACEUP and join her growing network of innovators.