Consummate brand strategist, Tosin Balogun has joined IMS Immersion (Advertising & Events), a full-service integrated marketing communications agency, as its Strategy Director.
Prior to joining the agency, he was with Dentsu Mcgarry Bowen Lagos as Assistant Manager, Strategy and Planning. In his new role at IMS Immersion, he will be responsible for overseeing the development and execution of the agency’s overall business strategy and that of its clients.
Balogun has helped organizations drive engagement and strengthen their digital footprints through strategy, brand storytelling, and SEO-driven content. He also has multi-category experience working with brands in sectors such as Mortgage (First Trust Mortgage Bank), Pharmaceuticals (May and Baker), Video-on-Demand (Netflix), Sporting events (Lagos City Marathon), Mainstream Spirits (Gordons, Smirnoff, Orijin, and Mr. Dowells), Food Delivery (Glovo), Car-hailing (Uber) and among others.
Announcing his new appointment on social media Balogun said, “First, this is a shoutout to Funke Adekola and the great team at Dentsu McgarryBowen Lagos. The time spent with the team was one of the best in my career as an adman.
“I’m happy to share that I’m starting a new position as Strategy Director at IMS Immersion (Advertising & Events).
“Time to push for progress, celebrate life, and get some ‘welldones’ in between”
Some of the places he has worked include BXV Consulting as Partner and Lead Strategist, Realsearch and Partners as Strategy and Product Marketing Lead, Disrupt Communications as Planning and Strategy Manager, Myfotobook Nigeria as Strategy and Product Marketing Lead, Graphics2Prints as Creative & Strategy Lead, and Interactive Media Limited as Creative Designer.
He holds a Bachelor of Science (BSc) in Psychology from the University of Ibadan and a Diploma in Creative Design and Pre-press from the YMCA School of Printing Technology.