ADVAN, WFA, Kantar To Launch Research Project On Sustainable Marketing

The Advertisers Association of Nigeria, ADVAN alongside the World Federations of Advertisers, WFA, and Kantar is launching a 2023 global research project on sustainable marketing, a project in over 45 countries around the world.
According to the organisers, the project will help understand what’s changed, and what still needs to happen and better understand the role of marketing in being part of the solution to a more sustainable future.
In a related development, ADVAN has also announced plans to inaugurate Nigeria’s Marketing Development Team which will happen in the first quarter of the year 2023. The year marks the halfway point for the achievement of the United National Sustainable Development Goals.
The Nigerian Marketing Development Team will be a group of top Marketing Professionals from various multinational and local organizations, to lead growth and value for marketing in Nigeria, through the execution of relevant research, and case studies, as well as the provision of top-value marketing and business insights.
Speaking on the group objective, ADVAN President Osamede Uwubanmwen said, “As senior professionals of marketing, we have a duty to lead the narrative for marketing in Nigeria. For The Profession- we must contribute towards creating valuable, real-time marketing insights, case studies, etc. that serve in educating up-coming professionals”.
“For The Practice- we need to provide learnings on how effective marketing should be done, this we will do by providing insights for global marketing best practices in Nigeria,” he said.
Speaking on the structure of the team, Osamede added that “An online platform will be set up to showcase all the work being done. The platform will publish contributions, position papers, research, articles, etc, for the marketing industry and nation as a whole.”
Already some higher institutions of learning have invited the ADVAN team to contribute to formulating robust curricula for their business departments.