TBWA/Hunt Lascaris, a leading creative agency in South Africa, celebrates its 40th anniversary of bold innovation and pioneering the best talent factory in Africa.
Founded in 1983 by agency icons, John Hunt and Reg Lascaris, the agency has become the creative leading light in South Africa and across the continent, with many of its disruptive campaigns having a global impact. This success is due, in large part, to the incredible talent the group has been able to attract and grow over the years.
Speaking on the achievement so far, Co-founder, John Hunt said, “The last 40 years of TBWA\Hunt Lascaris has been a testament to our renewal of talent and our collective ambition. We’ve always been driven to be the best, but that’s not possible without a current leadership team that shares that passion. They are the future and it’s terrific that they share the same vision. I think it also helps that we’ve had a little fun along the way.”
“TBWA\Hunt Lascaris is inviting all former and current employees, clients, and partners to join them at a celebratory party on 30 March in Johannesburg. “It’s time to thank everyone who contributed to the last 40 years and those who will make the next 40 even more successful”, says Hunt.
There will also be a series of events that celebrate the past and look forward to the future. These will include client initiatives, anniversary exhibitions showcasing the agency’s history and impact on society, plus masterclasses, open to everyone, where the marketing of tomorrow will be discussed.
“We’ve never needed much of an excuse for a party, but I can’t think of a better reason than this one. It’s a chance to reconnect with old friends and make new ones. A time to celebrate the past knowing that the future will be even better,” says Hunt.
In addition, Karabo Denalane, CEO at TBWA/Hunt Lascaris said “We’re proud to have reached this incredible milestone and are grateful to our clients and partners who have made this all possible. We are also immensely thankful to all our employees, past and present, for their contribution. The numerous awards and accolades over the decades would not have been possible without them. We’re convinced their continued dedication and commitment will ensure the next 40 years of growth and success.”
“This celebration marks a turning point towards the future,” says Luca Gallarelli, Group CEO of TBWA South Africa. “Hunts was recently acknowledged by the Financial Mail Adfocus Awards as South Africa’s Large Agency of the Year and I know we’re poised for even greater things”.
“Our focus remains on talent and producing work of the highest standard. I’m confident we will continue to be a leader in the industry for the next 40 years. As a collective, we’re excited about the opportunities to come. I can’t wait to see what we will accomplish together,” concludes Gallarelli.
Aside from South Africa, the TBWA group has a strong presence across other African countries including Nigeria.