ALAT by Wema, a digital banking platform has released a new campaign titled ‘Express Love with ALAT’ as part of ways to show love to its customers during valentine’s season.
According to the organisation, the campaign is designed to help customers express love in an exciting manner and comes with many fantastic prizes.
Acting Head of Brand and Marketing Communication at Wema Bank, Morolake Philip Ladipo stated, “Our customers are central to all we do, and we will continue to create value to enable their lifestyle, ” she said.
She said, “The campaign began with an announcement asking customers to express their own love language through art, music, poetry, or acts of kindness.”
“This could be in the form of cash transfers to gift someone an experience with ALAT Rewards; paying the bill of a loved one using ALAT or sending someone some airtime or data via the bank’s platform to catch up with them over the phone.
“There is no doubt that the campaign will be exciting, as customers get to express their affection to their loved ones in different ways.”