The Chief Executive Officer of X3M Ideas, Steve Babaeko has been appointed as the President of the Nigerian Chapter of the International Advertising Association, IAA.
The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies and the media. Established in 1938 in New York, U.S.A , it has presence in over 70 countries across the world.
“Congratulations Steve Babaeko, the CEO/Chief Creative Officer of X3media for being elected as President of IAA Nigeria Chapter,” IAA wrote on its LinkedIn page.
A world-renowned expert on creative advertising and marketing communications, Steve is also the President of the Association of Advertising Agencies of Nigeria (AAAN), a position he was elected into in 2020 and re-elected unopposed in 2022. Before his inevitable transition to that position, he was the Chairman of the board of Lagos Advertising and Ideas Festival (LAIF) and member of the board of International Advertising Association (I.A.A), Nigeria. Outside of advertising, he also served as the Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.
For more than 24 years, Babaeko has helped create some of the most iconic marketing campaigns in Africa and is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019.
He has also served on the Grand Jury of the New York Advertising Festival for over three years and was a keynote speaker at the 2018 International Advertising Association conference.