Advertising

Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to a survey of marketers worldwide by Salesforce. While advertising receives the most, account-based marketing, content, and tools…

Brands are failing to achieve diverse representation in their advertising, as more than two-fifths of consumers (44%) say they are not fully represented by the people they see in adverts, according to research across 17 markets from…

The Advertising Practitioners Council of Nigeria (APCON) has been directed by the Federal Government to implement key policies to guarantee the advertising income of media houses by creating a healthy environment for media outfits to…

L-R: Mr Biodun Shobanjo, Chairman, Troyka Holdings; Chief Launcher, Chief Oladele Fajemirokun; author, Mr Dotun Adekanmbi; reviewer, Mr Ray Ekpu and Pastor Tunde Bakare at the public presentation of The Will To Win: The Story Of Biodun…

Facebook has recorded record third-quarter revenue on the back of strong digital ad-spending despite contending with an advertiser boycott and the worst ravages of the Coronavirus. The North Face, Verizon, Unilever and others pulled…

By Irene Yang Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says…

By Misbaah Mansuri In a first, the Ministry of Consumer Affairs decided to unveil a complete code of conduct for advertisers and agencies, a move designed to curb unfair practices and misleading claims. Interestingly, the planned…

By Virginie Dremeaux, FreeWheel The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences. …

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be…

Steve Babaeko,, CCO/CEO, X3M Ideas The CEO and Chief Creative Officer of X3M Ideas, an advertising agency, Steve Babaeko, has urged marketing communications practitioners to come up with creative solutions and not wait for clients’…