Browsing Tag
Advertising
Quality And Quantity Are The Best Blend For Post-Pandemic Advertising
By Virginie Dremeaux, FreeWheel The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences. There…
Advertising And Social Media Face Fresh Trust Issues Amid Global Crisis
Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be…
‘This Is Not The Time To Wait For Client’s Brief’-Steve Babaeko
Steve Babaeko,, CCO/CEO, X3M Ideas The CEO and Chief Creative Officer of X3M Ideas, an advertising agency, Steve Babaeko, has urged marketing communications practitioners to come up with creative solutions and not wait for clients’ brief…
Top 5 Most Creative Nigerian Easter Ads
Recently, Nigerians celebrated Easter along with the rest of the world. It is noteworthy that Easter is a day set aside for Christians to recognize the supreme price paid by Jesus Christ for the redemption of mankind. Despite the…
Overcoming Distance: How Brands Can Bring Us Together
By Sam Stark Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the primal…
The Perceived Problem Of Advertising Around Coronavirus
Amid reductions in both spend as well as placing around the topic of COVID-19, digital advertising is being hit hard, with knock-on impact on news sites and the broader ecosystem. Serious downward revisions of adspend in hard-hit…
Advertising Conference, What Next?
By Tunji Faleye The recent advertising conference which took place at Transcorp Hilton Hotel Abuja with the theme: “Advertising in the post-digital age: the profession, the business and Nigeria’s socio-economic development” has been…
Stakeholders Decry Challenges, Chart New Course For Advertising Industry
Lolu Akinwunmi, Group Chief Executive, Prima-Garnet Africa By Jeremiah Agada At the front burner of discussions yesterday, being the second day of the maiden edition of the National Advertising Conference, were the myriads of…
National Advertising Conference Officially Begins Today
Acting Registrar, Advertising Practitioners Council of Nigeria (APCON), Mrs. Ijedi Iyoha (sixth from left), flanked by representatives of Advertising sectoral groups at the press conference announcing the National Advertising Conference…
Experts Eulogise Interaction Channel’s New Solution To Redefine Out-Of-Home, Others In Nigeria
L-R: Ayo Oluwatosin, GMD, Media Seal; Tosan Omagbemi, MD, Interaction Channel Ltd.; Srikanth Ramachandran, Founder/CEO, Moving Walls; Dr Ken Onyeali Ikpe, President, MIPAN and Emmanuel Agu, Group Marketing Director, JOTNA Nigeria Limited…