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Brands

TikTok To Launch Its First Shopping Centre

Ganiyat Ganiyu Jul 27, 2023 0
Short video sharing platform, TikTok has revealed plans to launch its first shopping centre to sell goods. It is following through with recent plans to launch an e-commerce business in the U.S. According to report, the company will…
Industry

Women In Out-Of-Home Advertising Hold Inaugural Meeting, Unveil Logo

Ganiyat Ganiyu Jul 26, 2023 0
In a historic moment for the advertising industry, a group of trailblazing women has gathered to birth Women in Out-Of-Home Advertising in Nigeria, WOHAN. The inaugural meeting was held on Tuesday, July 25th, at Sheba Event Centre,…
People

Airtel Elevates Bolanle Osotule To GM – Head Of Brand Marketing & Advertising

Ganiyat Ganiyu Jul 25, 2023 0
Bolanle Osotule Seasoned Brand Strategist, Bolanle Osotule has been elevated into a new position at Airtel. The erudite professional with multifaceted background is now the GM - Head of Brand Marketing & Advertising at the Top…
Industry

Loeries To Hold First Ever Agency Expo

Ganiyat Ganiyu Jul 24, 2023 0
The Loeries, a non-profit company that recognises and awards creative excellence in the brand communication industry in Africa and the Middle East has announced that it will holding its first agency expo. According to the…
Brands

Big Brother Naija All-Stars Returns, Brand – Sponsored Daily Tasks Hold Tuesdays To Saturdays

Ganiyat Ganiyu Jul 23, 2023 0
Big Brother Naija is back for the eighth and perhaps most explosive season yet. The new edition will feature former housemates returning for another run in the ‘Biggieverse’. The ‘All-stars’ will get a chance to win where they lost…
Industry

Maxxconnection @10: Technology Should Be Seen As an Enabler, Not Threat – Experts

Ganiyat Ganiyu Jul 21, 2023 0
Technological advancements have transformed marketing communications by providing new channels, tools, and data-driven insights that allow businesses to connect with their target audience more effectively, deliver personalised…
Brands

Media Presence: Airtel, MTN, Top Nigeria’s Telecommunications Sector

Ganiyat Ganiyu Jul 19, 2023 0
A top media performers report by P+ Measurement Services, a leading media intelligence consultancy has shown that Airtel, MTN, Globalcom, and 9Mobile are the leading telcos in the second quarter of 2023. The report also analysed…
Brands

Barbie: Lessons From A Movie Juggernaut Attracting Mega Brands

Carol Goyal Jul 19, 2023 0
Greta Gerwig's Barbie movie that debuts globally this Friday in theatres has tens of brands investing in all kinds of collaborations, collections, products and sponsorships. At a scale perhaps never seen before. Companies are…
Brands

Netflix, Prime Video, Showmax Emerge Top Performers In Nigeria’s Subscription-Based Streaming…

Ganiyat Ganiyu Jul 19, 2023 0
Video streaming platforms, Netflix, Prime Video and Showmax Nigeria have emerged as the top performers out of the five brands monitored by a leading media intelligence consultancy, P+ Measurement in the second quarter of 2023. …
People

Oluwatobi Olanisimi Joins International Breweries PLC As Marketing Manager For Trophy Stout, Malt

Ganiyat Ganiyu Jul 17, 2023 0
Oluwatobi Olanisimi Marketing professional, Oluwatobi Olanisimi has joined the Nigerian subsidiary of AB InBev-International Breweries as its new Marketing Manager for its Trophy Stout and Malt brands. As the new Marketing…
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