The microblogging site, Twitter, has announced that non-subscribers to Twitter Blue will no longer be able to run ads on the platform.
according to the company, this new development will take effect from Friday, April 21, 2023.
Also, this is coming after the removal of legacy blue checks from millions of accounts on the platform as Elon Musk continues his aggressive push for more subscriptions.
While this may cause a further reduction in the already-dwindling adverts revenue for Twitter, the company is hoping to rake in more money from subscriptions as several businesses and individuals stripped of the legacy blue checkmarks will not be forced to subscribe.
Speaking on the development through a notice sent to advertisers on the platform and titled ‘Building a better Twitter through verification’, the company said, “Starting April 21, your @account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time.
“This change aligns with Twitter’s broader verification strategy: to elevate the quality of content on Twitter and enhance your experience as a user and advertiser. This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to either of these services means you have been verified by Twitter as a real person and/or business.
“Amongst other features, you’ll have a more visible organic presence and a broader range of creation tools. We’re excited for you to get started and to benefit from a superior Twitter experience.”