2023 NIMN Conference: APCON DG Wants Enforceable Standard Of Practice To Grow Nigeria’s Marketing Economy

The Director-General of the Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo has highlighted various strategies needed in strengthening Nigeria’s marketing economy.

He stated this at the just concluded 2023 National Institute of Marketing of Nigeria (NIMN) annual marketing conference held at Fraser Suites, Abuja. He stressed that an enforceable standard of practice needs to be established to provide an acceptable industry-wide rule of engagement which will cut across the interests of several sectors in the industry, especially where it is understood that a flop in one sector of the marketing ecosystem is a potential catastrophe for the other.

According to him, legality and decency in marketing are vital elements that the industry cannot manage to compromise adding that the Nigerian marketing industry is encouraged to support series of reforms aimed at ensuring responsible marketing practices.

Speaking on the theme of the conference, ‘The Role of Marketing and Ethics in Nation Building’, he said the theme is coming at a time the Federal Government is re-jigging and strengthening the economic variables for a stronger economy.

Olalekan further stated NIMN has formidably and consistently shaped the quality of marketing in Nigeria by every productive and pragmatic programmes beneficially structured to enhance and increase activities in the industry and has also immensely contributed to and advanced the growth of Nigeria’s economy in her own way.

He explained that the role of marketing cannot be neglected or underestimated by any economy that genuinely seeks to develop and sustain the development of its economic progress.