ADVAN Executives Hold Crucial Meeting With New Senior Special Assistant to President Tinubu

Executive Council Members of the Advertisers Association of Nigeria (ADVAN) recently paid a courtesy to O’tega Ogra, the new Senior Special Assistant to President Bola Ahmed Tinubu on Digital and New Media on what it described as a crucial strategy session with him.

According to apex advertisers’ body, the primary focus of the meeting was to address critical issues within the Nigerian advertising and marketing ecosystem.

President of ADVAN, Osamede Uwubanmwen, expressed his delight in President Tinubu’s choice of Ogra for the position. He took the opportunity to reassured the government of ADVAN’s unwavering commitment to providing valuable insights and support it requires from it as well as its readiness  to work hand in hand with the government to foster the development of a truly sustainable and vibrant digital media ecosystem in Nigeria.

In response, Otega Ogra, who is also an Executive Council Member of ADVAN, revealed that the President Tinubu-led government is enthusiastic about welcoming inputs and support from all stakeholders. He added that the government is keen on formulating valuable policies that drive national progress in the digital realm. He also expressed his anticipation of a fruitful collaboration with ADVAN in achieving these shared goals.

Additionally, some industry observers have noted that Ogra’s appointment to the presidency comes at a crucial time, as the advertising industry awaits the appointment of a new Information Minister. This development has sparked speculation about the potential implications on the dynamics between the Advertising Regulatory Council of Nigeria and ADVAN, hinting at a more balanced playing field at the centre and more much deserved attention from Abuja.