Seasoned marketing communications professional, Emmanuel Agu, has earned a Doctorate Degree in Marketing Communications from Babcock University in Ilishan Remo, Ogun State. His outstanding academic performance is evident in his impressive Cumulative Grade Point Average (CGPA) of 4.72, which has also earned him the prestigious title of Best Graduating Student in his set at the University.
Agu’s academic journey is complemented by his extensive expertise in the field of Marketing Communication. He holds an MBA in Marketing Management from Lagos State University Ojo, and an M.Sc in Media and Marketing Communication from thePan-Atlantic University in Lekki, Lagos. His thirst for knowledge has led him to complete programs at renowned institutions, such as Ashbridge Executive Education and Hult International Business School in the United Kingdom.
A distinguished professional, Agu is a certified Management Consultant (CMC) and a respected member of prestigious organizations, including the National Institute of Marketing of Nigeria (FNIMN), Institute of Professional Managers and Administrators (FIPMA), and Institute of Management Consultants (FIMC). Presently, he serves as a faculty member at both the Rome Business School Nigeria and the Tekedia Institute in Boston, USA.
With an illustrious career spanning over two decades, Agu has accumulated extensive experience in Consulting and FMCGs (E&Y, Diageo, Heineken & Jotna Group). His expertise as a well-rounded Business and Commercial Leader is exemplified by his successful track record in brand communication/experiential strategies, portfolio commercialization, and insight generation, resulting in strong ROI on cutting-edge innovations and high-performing team leadership.
Agu’s skillset extends to regional/national communication and local insight generation, contributing significantly to strong brand growth. He possesses in-depth knowledge of the Nigerian/African consumer space, including their habits and attitudes towards brands.
Having overseen the management of over 20 brands in the Nigerian Marketing landscape, Agu has proven himself as a brand turnaround expert with exceptional creative skills, strategic acumen, and marketing prowess. His strategic imperatives have played a pivotal role in fostering growth for several businesses.
Recognized as a marketing thought leader of repute, Agu has garnered multiple awards and accolades, solidifying his position in the industry. He was notably listed as one of the “Top 50 Africa Marketing Leaders” in 2021 by Marketing World Magazine. Other notable awards include the “Leadership in Marketing Award” in 2022, “Outstanding Marketing Personality of the decade” in 2021, and “Outstanding Marketing Personality of the year 2020” by Marketing Edge Magazine. Notably, Agu also received the prestigious “Marketing Director of the year 2020 award” at the Brandcom Awards.