MarkHack 2.0: Aremu Clinches First Prize As Top Five Finalists Undergo 3-Months Incubation Program

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Winners of MarkHack 2.0 with the curator of MarkHack and Founder of Eko Innovation Center, GDM Group and Art of Technology Lagos, Victor Afolabi (4th from right) at the grand finale of MarkHack 2.0 in Lagos last Friday.

Winners have emerged at the grand finale of the second edition of Nigeria’s first marketing and media Hackathon tagged ‘MarkHack 2.0’ organized by the Eko Innovation Centre in collaboration with GDM Group.

Aremu, a robo-marketing tool that helps businesses run experiments to improve their product metric and conversion rate emerged the overall winner with a cash prize of $5,000 from a list of 10 finalists involved in the pitch at the finals of the hackathon held at Oriental Hotel, Victoria Island, Lagos.

The top 10 startups that spiced up the evening with their innovative pitch sessions were Aremu; Ozi; Zander; Weeshr; Markett AI; VirtualX; Contenting; Shopalz; ShopXR and GetSeen.

Meanwhile, the top five finalists at MarkHack 2.0 will undergo a 3-month incubation program at the Eko Innovation Center, and receive a seed capital of $50,000 USD at the end of the program.

Victor Afolabi, the curator of MarkHack and Founder of Eko Innovation Center and Art of Technology Lagos, said this at the grand finale of the event, where the three months of innovative pitch sessions, workshops, masterclasses and mentorship sessions aimed at helping participants develop skills and provide them with the resources needed to transform their ideas into market-ready products, saw the emergence of Aremu as the overall winner.

Mentorship and free working space at the Eko Innovation Center and other consolation prizes also await the other finalists.

Ozi, a web application that helps businesses acquire, engage and manage customer conversions all from one place emerged as the first runner-up, carting away the sum of $3,000 while Zander, a web-enabled and user-customized response AI tool for automating social media marketing/management and all brand campaign processes emerged as the second runner-up with a prize of $2000.

Tosin Adelowo, co-founder of Aremu stated that the win serves as a validation of the enormous potential in Nigeria’s creative sector, and commended Eko Innovation Center for the MarkHack platform. “Indeed, this win is a validation that team Aremu can bring this great idea and vision to life with the potential of becoming a global brand in a few years”, Mr. Adelowo remarked.

He further expressed appreciation to the organizers of MarkHack for creating the platform that provides an opportunity for new ideas to be birthed in the creative space.

Azeez Adejumo, co-founder and Chief Executive Officer of Ozi.ng, the second prize winner lauded the Eko Innovation Centre for promoting a culture of excellence in the discovery of new talents and ideas that will shape the future. “Getting into incubator programs has not been easy for us as entrepreneurs in Nigeria; however, MarkHack has set a pace by opening the doors of opportunity for entrepreneurs to pitch their ideas on a level playing field and get mentorship on how to scale their businesses”, Adejumo said.  

Themed ‘Unlocking the Power of the Creative Economy’, with focus areas on Immersive Experience (XR), Content Creation and Robo Marketing, MarkHack 2.0 is the second edition of Nigeria’s first and biggest marketing and media hackathon, MarkHack, curated by GDM Group and Eko Innovation Center. It climaxed on a disruptive note with 10 startups engaging in an innovative pitch contest of ideas before industry experts.

The event gathered innovators, techies, entrepreneurs, policymakers, media mavens, marketing professionals and corporate moguls who collaborated to create innovative solutions to real-time marketing and media challenges. It was characterized by igniting imaginations, unleashing tech’s potential, crafting creative marvels, illuminating the media sphere and revolutionizing innovation.

It was an unforgettable evening of discovery, collaboration and boundless excitement. The event’s second edition recorded over 1,365 applications from 92 locations across Europe, Asia and Africa, all of which were judged by 22 industry experts.

GDM Group, the curator of MarkHack is a leading marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management and 360 integrated marketing services.

With MarkHack 2.0, GDM Group and Eko Innovation Center have yet again reaffirmed their purpose of supporting enterprises by leveraging innovation and technology at the heart of businesses.

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