Leading Pay-TV brand, MultiChoice is partnering with Indomie Noodles from the stable of Dufil Prima Food, to create a new reality family game show called “Indomie Love Bowl.”
The reality family game show, slated to premiere on the DSTV Africa Magic Family channel on October 22nd, promises to redefine family entertainment.
According to organisers, the winners of the show will be generously rewarded. The winning family will take home a substantial N5m. The first and second runners-up will receive N2.5m and N1.5m, respectively.
In addition to these cash prizes, the winning families will enjoy a two-year supply of Indomie products.
Indomie Love Bowl promises to be an engaging family game show. It spans an impressive 13 episodes and will feature three families per episode, all vying for the coveted title and substantial prizes.
The show will feature cooking competitions, quizzes, puzzles and other mother-child bonding games.
Commenting on the motivation behind the show, Asiwaju Temitope, Head of Corporate Communications for Indomie, highlighted the brand’s strong association with love and excitement within the food category.
In his words, “The show aims to take these values a step further by creating an engaging game show that showcases the unique bonds within families, particularly between mothers and children”.
Temitope said the partnership with Multichoice was a strategic decision due to its extensive reach and the widespread availability of DSTV in countless households.
He said, “We created this game show, and we chose this with a family represented by mums and children. It will involve several families, and winners will emerge based on the programmes. Three families will emerge as winners with consolatory prizes. We chose Multichoice because it is a big reach, and there’s no home where you won’t find DSTV”.
The Executive Head of Content and West Africa Channels at Multichoice West Africa, Busola Tejumola, emphasised that the “Indomie Love Bowl” is built around unity, bonding, and the affection shared between mothers and their children.
On-Air-Personality, Stephanie Coker, and child actor Darasimi will host the show.
Viewers can tune in to DSTV’s Africa Magic Family channel at 7 pm for the initial broadcast, and there will be a rerun on the 29th of October on Africa Magic Urban channel between 5 pm and 6 pm, followed by another airing on Africa Magic Showcase from 6 pm to 7 pm on the same date. Get ready to witness the “Indomie Love Bowl.”
