The WARC Awards for Effectiveness 2024, in association with Lions, a leading International Festival of Creativity, has opened entries as well as introduced a new category for the 2024 edition of the awards.
According to the organisers, entries are submitted once for a chance to win regionally and globally. Entrants compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East & Africa and North America.
Each regional competition will be rigorously judged by a panel of senior industry executives using the consistent, global frameworks of the Creative Effectiveness and B2B Effectiveness Ladders to award Gold, Silver and Bronze accolades.
The Gold winners will automatically progress to compete at a Global level where a super-jury made up of all the regional jury chairs will award the coveted Grands Prix, the ultimate recognition for marketing success. The winners will be announced during Cannes Lions Week.
The organisers said that the number of categories for entry submissions has grown to 12 with the introduction of Strategic Thinking, awarding the best use of strategic thinking that helps clients solve business or societal problems whilst providing a base for future growth.
The comprehensive suite of categories includes Brand Purpose, Business-to-Business, Channel Integration, Channel Pioneer, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, Partnerships & Sponsorships, Path-to-Purchase, Use of Data and the new category Strategic Thinking.
Commenting on the awards and the categories, John Bizzell, WARC Awards Lead, said, “We have built the WARC Awards to be the ideal platform for the industry to showcase why marketing matters – we want to see the best work that has delivered real commercial success and made an impact on culture.
“The global reach and expanded categories of the new structure will create a comprehensive view of what effectiveness looks like now and allow our winners to truly call themselves the best in the world,” he added.
WARC is a proud ally of the Unstereotype Alliance. Following their guidelines, the jury will be looking for evidence of how diversity, equity, and inclusion (DEI) have been considered. Additionally, entrants are encouraged to include campaign sustainability actions in their submissions as the industry comes together to tackle the climate crisis.
WARC entries will close on 6 February 2024. Regional winners will be announced on 20-25 May 2024, while the Global Grand Prix winners announcement will be on Cannes Lions Week, June 2024.
