Marketing and communications professional, Kalu Kalu has been elevated to the position of Business Unit Director at one of Nigeria’s foremost communications planning and media buying agency PHD Nigeria.
Prior his recent elevation, Kalu was a Senior Manager for Strategy and Planning for the Lagos-based agency. In this position, Kalu demonstrated adept leadership in coordinating media campaigns across key markets within the region, particularly in Nigeria and Ghana.
In his new expanded role, Kalu will leverage his extensive experience to accelerate business growth and spearhead the Business Unit operations of the agency.
Kalu has been an integral part of PHD since 2016, bringing a wealth of experience and expertise to his new role. His focus on crafting and implementing top-tier business solutions encompasses communications and channels planning, brand management, and comprehensive marketing strategy execution.
Known for crafting sharp strategic visions, Kalu has been instrumental to PHD’s success since joining the agency in 2016. His aptitude for delivering actionable insights has driven cost-efficient, high-ROI campaigns for major brands.
Under Kalu’s supervision, PHD teams have delivered outstanding services to telecommunications, tourism, tech, and gaming clients including MTN, Tecno, HP, and South African Tourism. Campaigns led by Kalu have catalyzed transformative business growth for clients.
Before joining PHD, Kalu honed his expertise in media strategy and planning at Starcom Media, MediaShare Limited, and DDB Lagos. This diverse experience gives Kalu deep knowledge of the media landscape and a proven record of campaign success.
With a degree from Babcock University and executive education at Lagos Business School and Kellogg School of Management, Kalu will draw on his substantial expertise to expand PHD’s footprint in the dynamic Nigerian market.
Colleagues describe Kalu as a strategic leader able to inspire teams and drive client success. His promotion comes on the heels of several successful campaigns improving brand awareness, engagement, and sales growth in key Nigerian sectors.