In what will mark a milestone in Nigeria’s broadcasting landscape, the National Broadcasting Commission (NBC) has approved the first Children’s television station to be operated in the country by Idowu Sowunmi, a former editorial member of ThisDay Newspaper.
Sowunmi who was granted a license to operate the new station in Lagos state, said the station is expected to impact the lives of children across the country.
According to him, the station is expected to cater specifically to the entertainment and educational needs of the country’s population of young citizens. Programming will include a range of locally produced and international content, including cartoons, educational shows, and live-action series.
Sowunmi said his company, Three Tees Entertainment Limited, was committed to providing high-quality, age-appropriate content that promotes learning, creativity and positive values.
In his words, “We are honoured to pioneer this initiative. We are dedicated to creating a platform that inspires, educates, and entertains Nigeria’s future leaders. We’re also coming up with the first children’s radio as soon as we secure the necessary approval.
“Available demographic records indicate that children aged 0 to 14 years account for more than 44 per cent of Nigeria’s total population, that’s about 100 million. Our focus is to give this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”