The Nigerian Institute of Public Relations (NIPR), Lagos Chapter, has unveiled activities to mark the 2024 Lagos PR Fest.
The Institute said that the PR Fest was created as a platform to provide effective tools that can be used to revive the nation’s economy as a solution provider to government at all levels and the private sector in times of economic challenges.
The chairman of Lagos NIPR, Comfort Obot, revealed this while speaking at a press briefing in Lagos recently. The chairman stated that the chapter intends to achieve this by coming up with unique narratives that would promote the collective heritage of Lagos and its people.
Obot said, “Lagos PR Fest is about using our unique stories to promote our collective heritage. Public Relations is about telling stories. It’s about managing reputation.
“It is time to turn the page for Nigeria. Tourism can only thrive in countries that have successfully told their stories using different PR tools. And that is where we come in. Lagos PR Fest will liaise with different stakeholders to ensure that our state and country become the destination of choice.”
She also disclosed that the chapter’s Annual General Meeting (AGM) and conference coming up between July 5 and 11, tagged, “Communication and Culture: Reawakening Our Unique Heritage,” would provide the opportunity for the chapter to bring together stakeholders involved in telling the stories of Lagos and Nigeria.
Obot added that the AGM is designed to showcase some of the positives individuals and businesses could leverage to enhance their bottom lines.