The Experiential Marketers Association of Nigeria (EXMAN) has inducted eight experiential marketing agencies into its fold.
The agencies were inducted at the association’s 11th Annual General Meeting (AGM) held at the Golden Tulip Hotel, in the ancient City of Ibadan, the Oyo state capital. The new member agencies inducted are Box House Marketing, Oakland and Johnson Ltd, Customer Passion Points Ltd, Elev8 Marketing services , 53 Double Extra, Ideaqztion Consulting and Requesa Enterprise Ltd.
Speaking on the induction of the agencies in his report, Chairman of the EXMAN Membership committee, Mr. Dare Oyegbola said that in the year under review, applications were received from about ten agencies who wished to join the association.
Oyegbola who is also the Group Head, Experiential Marketing, Events and Production of Havas Africa revealed that physical site visits were conducted to ascertain the worthiness of the agencies to be admitted into the EXMAN fold. “We had an audience with some of these agencies and these eight have completed their registrations and met the requirements to be admitted into EXMAN.”
The new inducted agencies joined over 50 other agencies as members of the association. Noteworthy, EXMAN is the sectoral trade body for forward-looking experiential marketing communications agencies in Nigeria. The association protects, promotes and regulates the activities of certified players within the experiential marketing industry in Nigeria and boasts over thirty billion naira as total billing.
The vision of the body is to be the respected force for the growth of Nigeria’s brands through meaningful experiences, while its mission is to protect, promote and regulate the strategic interest of certified players within the Nigerian experiential Industry.