Jide Sipe Pitches Tent With Bank Of Industry As Group Head, Brand Transformation & Digital Marketing
Industry professional and foremost marketing communications expert, Jide Sipe has joined Bank of Industry Limited, Nigeria’s oldest, largest and most successful development financing institution (DFI) as its new Group Head, Brand Transformation & Digital Marketing.
Prior to joining BOI, he was a Head, Marketing and Corporate Communications at Eco Bank where was responsible to ensure that the Bank remains the go-to bank for Pan-African trade facilitation and payments.
Jide joins BOI with over 14 years’ experience in public relations, media & brand management, having built a reputation as a successful marketing communications expert.
He also serve as Brand Manager at Heirs Insurance where he head the Brand Management & Marketing department of Heirs Insurance Limited & Heirs Life Assurance. Both companies are investee companies of the pan-African investment company Heirs Holdings.,
He started his career at GTBank as Manager and spent more than a decade there. He covered the areas of Brand Management, CSR, Media Relations, Products Promotions and Marketing. Before he left the bank, he managed the Experiential Marketing and Activations unit.
Remarkably, Jide joined GTBank in 2007 as an Executive Trainee and in 2009, he was responsible for organizing the launch for GTBank’s UK subsidiary and subsequently Liberia, Kenya, Rwanda and Tanzania.
His role during the period also involved managing many CSR projects such as the Principal’s Cup, Autism Conference, Double Club Project with Prada Foundation, Yinka Shonibare’s “Ship in a Bottle” London exhibition, Swiss Red Cross and the Students in Free Enterprise (S.I.F.E) initiatives.
From 2011 to 2013, he was responsible for the Products Promotions and Marketing Team during which key products were created such as; GTCrea8, SME Markethub, Mobile Banking, Seniors Account & Platinum Banking.
Over the course of his career, he has developed skills such as: strategy development, project management, relationship management, research skills, strong communication and presentation skills, ability to multitask, interpersonal skills and strong analytical skills.
Jide holds a Masters in Management from University of Portsmouth as well as a Bachelor of Science (B.Sc.) in Urban & Regional Planning from the University of Lagos. He also holds a Post Graduate Diploma in Business Administration and Management from the University of London. Similarly, he attended Lagos Business School, Pan-Atlantic University’s Executive Programme in Strategic Business Leadership. He is also an Associate Member, Nigerian Institute of Public Relations.