Ideas Origin, one of Africa’s emerging trailblazing creative powerhouses, operating from the heart of Nigeria’s commercial heartbeat, Lagos has consolidated its position in the advertising ecosystem with its induction into the fold of the Advertising Agencies Association of Nigeria (AAAN).
The agency was inducted today at the ongoing 51st Annual General Meeting of the association at the Park Inn by Radisson hotel in the capital city of Abeokuta.
Speaking on their induction, Chief Executive Officer of Ideas Origin Media (IOM), Israel Obatunde revealed that the decision to join the association is for IOM to better position itself to delivering more cache of values for its clients through the kind of collaboration, partnerships and connections that an association like the AAAN offers.
In the relatively short time it has been operating, IOM has quickly created a reputation for providing solutions for people and businesses who need unique strategies and creative innovation that can help brands break through clutter, while making life generally better for its fast growing clientele.
Notably, having established a strong presence in the industry within a short time with both local and international accounts in its portfolio, the agency this year extended its services to clients based in the United Kingdom. The strategic milestone has been described variously as a bold step towards Ideas Origin’s aim of connecting with new markets as well as creating stronger relationships and enhancing collaboration in the dynamic marketing landscape.
With strong competence in brand strategy and brand building, developing advertising campaigns, social media management and other suites of competencies, the agency is positioned to bring about positive disruption to the advertising ecosystem.