Integrated Marketing Communication Strategist, Odebunmi Oluwaseye has been promoted to the position of Head, Media & Partnerships at Guinness Nigeria.
In his new role, he will be charged with the responsibility of developing and executing comprehensive media strategies to drive brand growth, engagement and revenue across the company’s portfolio.
Prior to his elevation, he was the Media & Partnership Manager at the same company where he served the company with his relationship building and media strategy skills.
According to him, the transition from Media & Partnership Manager to Head of the department marks a continued dedication to excellence in brand engagement and revenue generation.
Over the years, Odebunmi has demonstrated core professionalism working in the marketing and advertising industry and customer service.He will be leveraging over 10 years of experience in strategy and connections planning.
Odebunmi expertise lies in crafting innovative campaigns and negotiating impactful media contracts through collaboration with events, influencers, and organizations.
The skills honed at mediaReach OMD now underpin the success of integrated marketing campaigns, ensuring a consistent trajectory of brand visibility and organizational advancement at Guinness Nigeria.
Odebunmi started his career as Data Assistant at Universal Mccan, he then moved to Great Measures Media (Verdant Zeal group) as Planning, Buying and Control.
He also served as Business Lead, Strategy and Connections Planning at mediaReach OMD.
Odebunmi holds a Bachelor’s Degree in Mass Communication/Media Studies from Babcock University as well as a Senior Management Programme (SMP) in Business Administration and Management from Lagos Business School, Pan-Atlantic University.