Peak, the flagship brand of FrieslandCampina WAMCO Nigeria PLC, the nation’s leading dairy organization, marked the 2024 World Milk Day with a campaign tagged “Ideal Peak Breakfast Affair” aimed at highlighting the importance of a wholesome relationship with breakfast.
Peak Milk was introduced into the Nigerian market in 1954 and for 70 years, it has consistently provided high-quality dairy nutrition and inspire Nigerians to reach for their Peak. Little wonder it has remained Nigeria’s number one milk brand.
World Milk Day is a day set aside globally to celebrate and create awareness for milk and its numerous nutritional benefits. Peak leverages this celebration to drive its Breakfast message and reinforce its commitment to providing quality dairy nutrition to Nigerians. From the inaugural celebration in 2019, Peak has marked this great event with activities that promotes connection and drive brand memorability with consumers.
To commemorate the 2024 World Milk Day, Peak launched a campaign tagged “Ideal Peak Breakfast Affair” Campaign aimed at encouraging individuals and families to start their day right by incorporating Peak milk into their breakfast for a balanced meal. Packed with a balanced blend of essential nutrients, Peak provides the right nourishment for a fit and active life.
Walking the talk, the Peak Brand hosted employees to a nutritious breakfast session in an atmosphere of cheer and fun to mark this Year’s World Milk Day. During the session, the Managing Director emphasized the company’s unwavering commitment to nourishing Nigerians with quality dairy nutrition. Members of staff were engaged with fun games and teasers around Dairy, further reinforcing our message on what constitutes a healthy and nutritious breakfast.
