Three Crowns Milk Celebrates World Milk Day 2024 With Emphasis on Nutritious, Sustainable Diary Practice
Three Crowns Milk, a brand of FrieslandCampina WAMCO, Nigeria’s leading dairy company, celebrated the 2024 World Milk Day with a focus on nutritious and sustainable dairy practices. For over 35 years, Three Crowns Milk has been nourishing Nigerian mothers and their families with essential vitamins and minerals to support their overall wellbeing.
Traditionally, Three Crowns Milk marks World Milk Day by serving healthy meals across major Nigerian cities, reinforcing the importance of milk in daily nutrition. This initiative actively engages local communities, educating them on the nutritional benefits of milk and encouraging its inclusion in culturally relevant diets.
World Milk Day, celebrated annually on June 1st and established by the Food and Agriculture Organization of the United Nations (FAO), is an international event that highlights the importance of milk and dairy products. It also underscores the dairy industry’s commitment to reducing its environmental footprint while providing nutritious food and sustainable livelihoods.
This year, Three Crowns Milk celebrated World Milk Day by organizing fun and engaging activities for FrieslandCampina WAMCO employees. The event featured health and wellness initiatives, including fitness sessions and health talks, promoting the benefits of milk consumption. Additionally, the brand sparked conversations across social media, engaging the online community on the importance of milk in a healthy diet.
Speaking on the occasion, Managing Director Roger Adou emphasized the critical role of milk in a healthy diet, especially in African countries where malnutrition remains a pressing issue. He reaffirmed the company’s steadfast commitment to providing Nigerians with high-quality dairy nutrition.
Chioma Otisi-Igwe, Marketing Manager of Three Crowns Milk, expressed her satisfaction with the World Milk Day initiatives. She highlighted FrieslandCampina WAMCO’s success in building a sustainable dairy value chain, ensuring consumers enjoy accessible dairy products that offer great taste and essential health benefits to enhance their wellbeing.
Three Crowns Milk’s celebration of World Milk Day 2024 reflects the brand’s dedication to sustainability and community engagement. Through its initiatives, the brand continues to demonstrate the importance of sustainable dairy practices and the vital role companies can play in fostering a healthier and more sustainable future.
Notably, Three Crowns Milk’s commitment to sustainability extends beyond World Milk Day. The brand has taken numerous steps to reduce its environmental impact and promote ethical dairy practices. FrieslandCampina, the parent company, has invested in cutting-edge dairy farm technology to enhance animal welfare and promote sustainable agricultural practices. The company also supports local dairy farmers by providing training and resources to improve production and sustainability.
World Milk Day serves as a vital opportunity to celebrate the multifaceted role of milk in our lives. Beyond its nutritional value, milk plays a significant economic role by supporting livelihoods and strengthening communities.
