In a bold move to redefine the future of the advertising industry, the International Advertising Association (IAA) has launched its “The United Nations of IAA” campaign that aims to showcase the association’s commitment to inclusivity, diversity, and collaboration within its expansive network of members, spanning across 56 countries worldwide.
The campaign which was created by an African agency with headquarters in Nigeria, X3M Ideas, comes on the heels of the IAA’s successful global networking dinner held during the prestigious Cannes Lions International Festival of Creativity held this year in France. The event had brought together advertising professionals from all corners of the globe, promoting the spirit of unity and shared purpose.
“Our global community is stronger when we come together, and we believe that by promoting collaboration and inclusivity, we can drive meaningful change in the advertising landscape,” said Sasan Saeidi, IAA World President & Chairman.
For the Nigerian advertising industry, the campaign holds particular significance, considering that it is one of the largest economies in Africa and has long been a hub for creativity, innovation, and entrepreneurship in the advertising sector. It comes as no surprise that the trailblazing agency that broke the jinx of creativity at Cannes two years ago for West Africa is at the forefront of this movement, championing the country’s unique perspectives and talents on the global stage. The campaign was spearheaded by the charismatic IAA President and chairman of the Nigeria Chapter, Mr. Steve Babaeko, along with the talented duo of Michael Miller and Samuel Oluwagbemi who were all acknowledged in a post on LinkedIn by the global body.
“As we kick off this global campaign, we invite members and non-members alike to join us in this movement,” said Dagmara Szulce, IAA Global Managing Director. “Together, we can build a more sustainable future for the advertising industry—one that reflects the diverse voices and innovative ideas of our global community.”
The “The United Nations of IAA” campaign will focus on raising awareness of the IAA’s mission and values, while also encouraging new members to engage with the association’s local offices and become part of this transformative journey. By showcasing the diversity of its global leadership team, the IAA aims to inspire advertising professionals from all backgrounds to embrace the power of collaboration and inclusivity.