Adedeji Layade Assumes New Role As Senior Brand Manager & Category Lead At Guinness Nigeria

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Adedeji Layade, Multi-industry Brands and Marketing Genius has been elevated to the position of Senior Brand Manager (Adult Premium Non-Alcoholic Drinks) and Category Lead at Guinness Nigeria.

Prior to his new position, Adedeji was Brand Manager at Guinness where he was charged with the responsibility of leading everything football (TTL) and connected availability (trade visibility and depletion support) for Guinness in the Nigeria market (3rd largest Guinness market globally).

Adedeji is a brand and marketing genius with over 15 years experience. Outside his 9-5 job, he is passionate about many things, including creative talent development in the entertainment space (Music and Performance Art).

He started his career as a Presenter (OAP), Producer, and News Correspondent at MAX 102.3FM where he worked with Radio Continental in several capacities ranging from News correspondent for the radio news department and as a news writer.

He then moved to First Bank of Nigeria as Relationship Manager, responsible for maintaining existing business relationship and maximising its potential for business up takes, he then climbed the ladder to become Product and Marketing Manager with the responsibility for the A – Z of youth products management from product development to branding marketing and modification.

Adedeji then Co-Founded We Grow, a Marketing Consulting Organisation (Student Society) aimed at providing first free support to the SMEs of the West Midlands. He also worked at Equiniti as Investment Services Comms Officer with the responsibility of executing stock brokerage on behalf, responsible for executing stock brokerage on behalf of customers on the Selftrade platform, handling customer advisory services through the contact centre, and first-level platform issue resolution (Customer focus).

Other places he has worked include EnterFive Inc as Chief Operations Officer; Alat by Wema as Brand Manager; Wema Bank Plc as Head of Media, External Relations, and Reputation Management; and Interswitch Group as Product Marketing Manager.

Adedeji holds a Bachelor’s Degree in Political Science from Babcock University as well as a Master of Science in Strategic Marketing Management from Aston Business School. He is also an Associate of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR).

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