Seasoned marketing and communications professional, Niyi Adebiyi, has climbed higher on the professional ladder following his elevation to the position of Senior Manager, Global Events for multinational payment card services corporation, Visa.
This transition follows his expertise, leadership, and contributions to Visa’s corporate communications strategy in West Africa as Director, Corporate Communications for West Africa; having built on an experience that will now be leveraged on at a global capacity within the company.
He joined Visa in June 2017 as Corporate Communications Manager for the West African region where he quickly proved his mettle, leading impactful communication strategies, strengthening Visa’s brand positioning, and driving strategic partnerships. In July 2018, he was promoted to Director, Corporate Communications, West Africa, a role he held for over six years. During this period, Adebiyi played a crucial role in driving Visa’s brand visibility and engagement in one of its key regional markets.
His new role as Senior Manager, Global Events sees him relocating to the United States, where he will be responsible for spearheading high-profile events that align with Visa’s global marketing strategy. He will play a big role in shaping Visa’s event management initiatives, leveraging his deep understanding of brand communications, stakeholder engagement, and experiential marketing, among others to drive impactful global campaigns.
Adebiyi’s career trajectory is marked by a wealth of experience across corporate communications, strategic marketing, public relations, and event management. Before joining Visa, he held leadership roles in marketing agencies and PR firms, including EXP Marketing Nigeria, where he served as an Account Director, and Sesema Public Relations, where he worked as a Senior Account Manager and Account Manager.
As he embarks on this new chapter, industry colleagues and stakeholders have lauded his appointment, praising his ability to drive brand storytelling, manage high-stakes corporate communications, and execute world-class events. His transition into a global role is expected to further strengthen Visa’s position as a leader in the financial services sector, reinforcing the brand’s commitment to excellence and innovation on a global scale.
A graduate of Babcock University, where he earned a Bachelor’s degree in Mass Communication with a focus on Public Relations and Advertising, Adebiyi has consistently demonstrated excellence in strategic communications.