With premium hit music talent show, Nigerian Idol set to return for its 10th season, starting on April 20, 2025, dairy brand, Arla Dano; cola giant, Bigi – this year’s headline sponsor and body care brand, Nivea are among some of the brands that have thrown their weight behind the sponsorship of the show.
Beyond tapping into the passion points of Nigerians, the brands are expected to leverage the 24-hour daily coverage of the show on the Multichoice’s dedicated popup channels across DSTV and GOTV, On Demand streaming platform – Showmax and African Magic stations that will be having weekly live broadcasts to reach millions of viewers globally. Other sponsors include Camosunate and Daravit.
With the theme “Your Voice, Your Victory,” organisers say the upcoming season promises a showcase of exceptional talent, compelling performances, and intense competition as contestants vie for the ultimate prize.
This season’s judging panel is a rich blend of experience and fresh insight. Returning to the panel are Omawumi, a powerhouse vocalist with a wealth of industry expertise, and Ric Hassani, known for his soulful sound and artistry. Joining them for the first time is award-winning singer Iyanya, whose journey from talent show contestant to music star adds perspective to the judging table. Seasoned host, IK Osakioduwa, returns for the fifth time, bringing his signature charm and engaging presence to the stage.
Speaking on the significance of the tenth year milestone season, Dr Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, stated: “Nigerian Idol is more than just a competition; it is a platform that transforms lives. Over the years, we have seen aspiring artists step onto that stage and emerge as stars. With the line-up of judges this season, fans can expect passion, commitment, and insightful feedback that will enrich the overall experience of the show.”
Since its revival in 2021, Nigerian Idol has grown into one of the country’s most anticipated music shows, helping young Nigerians chase their dreams. Season 10 premieres on Sunday, April 20, at 7 p.m. on Africa Magic Showcase (DStv ch. 151, GOtv ch. 12) and Africa Magic Family (DStv ch. 154, GOtv ch. 2). Immediately after the premiere, the Idol Extra channel (DStv ch. 198, GOtv ch. 49) goes live. Fans can get 24/7 coverage with exclusive content, including auditions, backstage moments, and more.