A gathering of industry titans, academics, and changemakers and critical stakeholders in the project management and experiential marketing industry converged on Monday for the hybrid book launch and 50th birthday celebration of Mr. Abiodun Oshinibosi, Project Marshal of Abelinis Limited.
The event, which blended virtual and physical attendance, spotlighted the release of his seminal work, Project Management Extraordinaire (PMX), hailed by experts as a transformative guide bridging gaps in project management and experiential marketing.
In his address, Oshinibosi who thanked all for taking time of their schedule to be a part of his day, in a heartfelt gesture, announced all proceeds from the book will fund polio eradication efforts in Nigeria.
The book, described as a “career companion” and “industry bible,” drew glowing reviews from global experts. Dr. Rotimi olaniyan, Principal Lecturer and Programme Director at Nottingham Business School, UK, and past EXMAN President, praised its depth: “This book is rich, practical, and highly insightful. It demystifies project execution in experiential marketing, offering wisdom for professionals, students, and brands. It passes the test of invaluable literature—a must-read for anyone serious about mastering their craft.”
Tolu Fadamitan, Project Manager/Product Specialist at Dell Technology USA, dissected the book’s real-world relevance: “PMX demystifies planning, stakeholder management, risk mitigation, and ROI analysis in experiential projects. It’s an eye-opener, showing project management isn’t just for big corporations. The sections on post-project reconciliation and ROI are game-changers.”
Canadian Rotary Club representative Warren Thomson emphasized its strategic value: “PMX is a vivid guide on trust, risk assessment, and assembling the right teams. Make it your career companion—read it, revisit it, and let it guide your journey.”
Nana Utomi, MD/CEO of MPXM representing the current EXMAN President, Tolulope Medebem, lauded Oshinibosi’s impact: “Your dedication to project management inspires us. This new chapter at 50 will undoubtedly yield greater milestones.”
The event doubled as a tribute to Oshinibosi’s 25-year career, recognizing mentors and collaborators, including Edi Lawani (Aqaatw Safety Company); Tunji Adeyinka (GMD, Republicom Group); Mike Dada (PRM Africa); Funke B. Obruthe (CEO, Sapphaire Events); Christine Ogbeh (Co-founder, The Wedding Guru Nigeria) among others.
Reacting to his announcement that proceeds from the sale of the book will go into the fight against polio, Joshua Hassan, Chairman of Nigeria’s National PolioPlus Committee, stressed the urgency: “Nigeria bears 30% of global polio cases. Misinformation fuels vaccine hesitancy, but contributions like Oshinibosi’s will save lives. We cannot relent until polio is history.”
Recognizing that the production cost of approximately ₦27,000 per copy would be prohibitive for the intended audience, Mr. Oshinibosi has developed an endowment programme. Through this initiative, professionals, friends, and family can sponsor copies for students at various higher education institutions across Nigeria.
“We want to get our friends together to get this book across our target in higher institutions,” says Mr. Oshinibosi. “One person might sponsor 10 copies for students at the University of Lagos, another might pick five for Lagos Polytechnic students,” he explains.
A major highlight of the book launch was the special awards recognition ceremony, which honoured 13 exceptional individuals who have made contributions to the fields of Experiential Management and Marketing. These distinguished awardees include: Dele Olukoju – Executive Director, The Eureka Tribe of Marketing & Communication Ltd; Tolu Fadanitan Dr. Rotimi Olaniyan, EXMAN; Tunji Adeyinka – GMD, Republicom Group; Olajire Anifalaje – CEO, Emporium Communications Ltd; Tolu Medebem – COO/Lead Consultant, Aster Integrated Marketing Ltd; Otunba Olawale Bukola Olopade – CEO, Nilayo Sports Management Ltd; Mike Dada – Lead Consultant, PRM Africa, and President, AFRIMA; Funke Bucknor-Obruthe – CEO, Zapphaire Events; Wale Oluwaleimu – Specialist, Event & Entertainment Consult; Edi Lawani – Head Consultant, Showbiz Network Services Ltd/Patagonia Multi-Media Productions; Christine Ogbeh – Co-Founder, The Wedding Guru Nigeria; and Kingsley James – Head Consultant, Indoor Design & Concept Ltd.