Cannes Lions 2025: Creative Data, Media, PR, Social & Creator Lions Take Centre Stage On Day Three

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The third day of the Cannes Lions International Festival of Creativity celebrated exceptional performances and the winners of the Creative Data Lions, Direct Lions, Media Lions, PR Lions, and Social & Creator Lions.

Commenting on the third evening awards, Simon Cook, CEO of LIONS said, “Huge congratulations to all our Lion winners, whose groundbreaking work demonstrates how powerful creativity can be to transform data into insights, communications into movements, and ideas into cultural impact.”

The Creative B2B Lions has a total of 417 entries judged, and 13 Lions were awarded: two Gold, four Silver, and six Bronze. The Grand Prix went to ‘B2B: Act Like You Know’ for GoDaddy Airo by GoDaddy, Tempe, AZ, United States.

The internet domain registry GoDaddy partnered with actor Walton Goggins to launch a believable eyewear business to introduce its AI-powered tool to illustrate how small businesses can establish and grow their online presence with ease.

For the Creative Data Lions, of the 597 entries received, 18 Lions were awarded: three Gold, seven Silver, and seven Bronze Lions together with the Grand Prix, which was won by ‘Efficient Way To Pay’ for Consul Appliances by DM9, São Paulo.

The campaign launched a new business model for the brand where low-income Brazilian families trial energy-efficient appliances and pay for them using the money saved on their utility bills.

The Direct Lions had  2038 entries received, and 60 Lions were awarded: ten Gold, 20 Silver, 29 Bronze, and the Grand Prix, which was won by ‘AXA – Three Words’ for AXA by Publicis Conseil, Paris.

The campaign saw the three words “and domestic violence” added to the most common insurance contract in France, to give women a way out of abusive relationships.

France won its first Direct Lions Grand Prix with ‘AXA – Three Words’ by Publicis Conseil for AXA.

For the Media Lions, 2058 entries were received, and 66 Lions were awarded: 12 Gold, 22 Silver, 31 Bronze and the Grand Prix that went to ‘Dove Real Beauty Redefined for the AI Era’ for Dove by Mindshare, New York.

Dove sought to counter the unrealistic beauty standards being perpetuated by AI by partnering with Pinterest to transform its algorithm, ensuring AI technology showcased a wider spectrum of beauty.

Media Lions entries continue to grow for the fourth consecutive year, up 9% year on year (170 entries), driven largely by the FMCG sector which is up 20% year on year (126 entries).

The PR Lions saw 1537 entries received and 44 Lions were awarded: eight Gold, 14 Silver, 21 Bronze. The Grand Prix was awarded to ‘Lucky Yatra’ for Indian Railways by FCB India, Mumbai.

To take the frustration out of ticket purchasing, the campaign saw every Indian Railways ticket turn into a lottery ticket, giving passengers a new reason to pay, while tapping into India’s deep cultural belief in luck.

India won its first-ever Grand Prix in the PR Lions in 2025 with a campaign from FCB India for Indian Railways.

The Social & Creator Lions had 1673 entries received, 50 Lions were awarded: seven Gold, 16 Silver, 26 Bronze and the Grand Prix that went to ‘Vaseline Verified’ for Unilever by Ogilvy, Singapore.

To counter the misuse of the petroleum jelly shown in ‘hacks’ on social media, ‘Vaseline Verified’ did not just correct misinformation, it redefined how a heritage brand shows up in a creator-led world.

Belgium and Puerto Rico won their first-ever trophies in the Social & Creator Lions, each receiving a Bronze Lion.

The Media Network of the Year 2025 award goes to OMD Worldwide. In second place is Mindshare, followed by PHD Worldwide in third.

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