When FewGoodMen, known for curating rich Afrocentric experiences in the UK, envisioned Lasgidi, a vibrant cultural hub celebrating African traditions, lifestyle, and music, they knew it had to launched with both authenticity and creative power. That is why they brought on Ideas Origin Media as their official Creative Partner, leveraging the Lagos born agency’s culture led vision and rising influence in the UK. The result is a landmark destination that does not just house culture, it radiates it.
Lasgidi serves as an Afro modern space designed to give the African diaspora and culture curious visitors a visceral, grounded connection to the continent. A celebration of heritage with a modern twist, Lasgidi is the culmination of vision, experience, and a commitment to storytelling rooted in identity.
From strategy to storytelling, design to brand expression, Ideas Origin Media infuses the space with its signature creative boldness, fresh off a year of impactful UK presence. For Israel Obatunde, CEO of Ideas Origin Media, the partnership represents more than expansion. It is an alignment of values and vision.
“Few Good Men have built a thriving community in the East Of England with Lagos Nite and Afrifest East, we were brought in to build more meaning. Together we are creating a brand experience that feels like home because it was made from home,” he shares.
Lasgidi is not just a cultural venue. It is a cultural statement. Founded by Nigerian professionals with over 40 years of combined experience living in the UK, the project fills a gap in the evolving multicultural landscape, offering a space that celebrates African excellence while welcoming diverse audiences.
With a proven track record including over 6,000 attendees at FewGoodMen’s past events in Norfolk and now the brand storytelling mastery behind it, Lasgidi is well positioned for investment, growth, and global resonance.
This partnership also marks a milestone for Ideas Origin Media, celebrating a successful first year in the UK with creative collaborations, and now a flagship cultural brand in its portfolio.