The National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has ushered in a fresh leadership team following its 2025 elections. The new executive will be headed by Onome Odili as Chairman, alongside Nana Milagrosa Maximilliana Utomi A. Biyang as Vice Chairman.
Together, they will serve alongside a full slate of officers charged with guiding the flagship chapter of the institute into its next phase of development. The executives include Rasheed O. Adeniyi as General Secretary; Roseline Abaraonye, Assistant Secretary; Birhiray Eric as Treasurer; Adekemi O. Alegbeleye as Financial Secretary; Stephen Okoh as PRO; and Omoyele Oguntade as Welfare Secretary.
As a new chairman of the Ikeja Chapter, Odili brings over 23 years of experience in marketing strategy, brand development, and management to her new role. Currently the Managing Director of FoodPluses (a food-logistics company), she oversees end-to-end operations, growth initiatives, and the development and execution of innovative marketing plans aimed at boosting brand awareness, loyalty, and market share.
She has industry experience from manufacturing and financial services to renewable energy. Odili has launched and managed multiple brands and campaigns, with a strong emphasis on market research, insight-driven decision-making, and high-performing teams. She is a Fellow of NIMN, a member of the Advertising Practitioners Council of Nigeria, and the Nigerian Institute of Public Relations.
In the role of Vice Chairman, Biyang steps in with a profile centred on immersive brand experiences. Known in professional circles as “The Experiential Chic”, she describes herself as a Chief Experience Architect, Culture Curator, and Brand Storyteller.
With over 18 years of building emotion-led brand engagements across Nigeria and West Africa, Biyang leads MPXM, an agency delivering data-led, culturally rooted, and emotionally intelligent campaigns across FMCG, beauty, health-care, beverages, fintech, and retail categories (including globally recognised brands such as L’Oréal, Maybelline New York, Glenmorangie, and Sanofi Aventis).
Her work spans Nigeria, Kenya, Cameroon, Gabon, and Equatorial Guinea; notably, from 2020–2023 she served as Advisor, Communications & Business Development to GEPETROL (the national oil company of Equatorial Guinea), where she led the design of an SME/MSME incubator for the oil & gas servicing sector.
NIMN Ikeja chapter is the flagship branch of the National Institute of Marketing of Nigeria. NIMN, which was established by Act 25 of 2003, recognizes the Institute as the sole body for the regulation and control of the marketing profession in Nigeria. The Act empowers the Council to make rules and regulations for the professional practice and conduct of marketing professionals, in addition to determining the standard of knowledge and skills required for recognition of marketing professionals.