The world’s most-followed TikToker, Senegalese-born Khaby Lame, has just pulled off a jaw-dropping $900 million sale of his company—transforming his viral fame into a business triumph that’s turning heads far beyond social media. According to sources close to the negotiation, Lame sold a controlling stake in his media and content production company, which manages his digital platform rights, brand partnerships, and emerging creative IP. The deal, rumored to be a mix of cash and equity, ensures Lame retains a significant creative role and future profit participation.
Lame, who became the world’s most-followed TikToker by wordlessly skewering life’s absurdities, has now let his business acumen do the talking. The buyer: an undisclosed international media powerhouse, widely believed to be seeking a foothold in Africa’s fast-growing digital talent market and aiming to scale Lame’s brand across multiple continents. Insiders say the acquisition will give the buyer access to an extensive library of content, a loyal fanbase, and a platform for launching new talent from the continent.
This isn’t just a win for Lame. It marks a seismic shift in the valuation of African creators, signaling a new era where viral influence translates to real money, not just internet fame. Lame’s journey from factory worker to social media royalty and now, multi-millionaire entrepreneur is a narrative rewriting the playbook for aspiring creators across emerging markets.
With the ink barely dry, industry insiders are watching closely to see what Lame’s next silent move will be. One thing’s certain: the world is finally tuning in to Africa’s digital gold rush.
