Imperio Privé Drives Valentine Engagement With Fragrance Activation At Ikeja City Mall

In celebration of this year’s Valentine’s Day, Imperio Privé, a premium fragrance line from the Genie’s Collection from the stables of Imperio Cosmetics, hosted a consumer activation at Ikeja City Mall, drawing shoppers, scent enthusiasts, and lifestyle consumers into an immersive brand experience.

The activation formed part of the brand’s strategy to connect directly with consumers through physical engagement, product interaction, and experiential marketing. Guests explored different fragrance variants while participating in interactive activities designed to blend entertainment with product discovery.

The event offered a wide range of games, including scent-matching challenges and Tic Tac Toe, etc., encouraging participants to engage with the products and with each other. A fully set-up photo booth allowed attendees to capture fun moments while sharing them on social media, creating both memories and digital visibility for Imperio Privé. Music sessions and lively interactions contributed to a vibrant atmosphere, turning the mall into a hub of fragrance discovery and lifestyle engagement.

Attendees were guided through the Imperio Privé fragrance range, discovering scents suited to different personalities and lifestyle preferences. They also explored gifting options for loved ones, reinforcing Valentine’s Day as an opportunity to express care and individuality through scent. Shoppers could be seen laughing over scent matches, swapping recommendations, and taking their first whiffs of new fragrances, making the experience dynamic and personal.

The Imperio Privé range, part of the Genie’s Collection from Imperio International Limited, continues to position itself within Nigeria’s growing fragrance market by combining accessibility with premium appeal.

Customers who engaged with the brand described the activation as both engaging and enjoyable. One of the participants, Chinedu Ikegbulam said the event influenced his purchase decision. “I came in just to look around, but after trying Imperio Privé, I bought it. The scent has a strong presence and the aura stands out,” he said.

Another participant, Mariam Olatokun, shared that the activation made fragrance selection more personal and meaningful. “Testing the fragrances physically made the difference. I found one that fits my style and the whole experience felt like more than just buying perfume,” she explained.

The Valentine-themed activation also aligns with a growing trend among personal care brands in Nigeria to leverage seasonal moments for interaction, trial, and brand storytelling. By connecting product experiences to emotional and lifestyle occasions, brands like Imperio Privé can deepen consumer relationships and drive preference.

Guests left with not only new fragrances but also memorable interactions and inspiration to share the experience with friends and loved ones.