Indigo Wins SABRE Africa Award for ‘Women on Wheels’ Campaign

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Integrated Indigo Limited has secured another continental recognition, winning at the 2026 Superior Achievement in Branding, Reputation and Engagement (SABRE) Awards held in South Africa.

The marketing communications consultancy firm clinched the award in the Industrial and Manufacturing category for its ‘Women on Wheels’ campaign executed for Lafarge Africa Plc. The campaign focused on challenging gender stereotypes in the sector, promoting inclusivity, and amplifying the company’s commitment to women’s empowerment.

This latest recognition adds to Indigo’s growing list of achievements at the SABRE Awards, following its win last year for its work on Nigerian Breweries Plc’s Rights Issue.

Speaking on the development, the Managing Director and Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola, said the campaign’s success was driven by strong collaboration between the agency and its client.

He noted that the recognition reflects the agency’s consistent focus on delivering purpose-driven campaigns that go beyond conventional communications.

“We are thrilled to receive this recognition for our ‘Women on Wheels’ campaign. This win is a testament to our consistency and dedication to pushing bold ideas, building impactful collaborations, and fostering strong partnerships,” he said.

Abimbola added that the award also highlights the impact of the campaign and the trust clients place in the agency to bring ideas to life.

He further commended the team behind the project, describing the recognition as a collective achievement.

“This belongs to every member of the team who contributed to making the campaign a success. We remain committed to delivering value and creating meaningful impact for our clients and the communities we serve,” he added.

The 2026 Africa SABRE Awards featured more than 120 shortlisted campaigns selected from over 500 entries, with winners determined by a panel of industry professionals. The event took place on March 17 in South Africa.

Integrated Indigo said it remains focused on delivering innovative communication solutions and campaigns that drive measurable impact across industries.

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