The Coca-Cola Company has launched “Uncanned Emotions,” its second global brand film in the lead-up to the FIFA World Cup 2026.
The campaign was created by WPP OpenX, led by Ogilvy, with support from WPP Production and WPP Media.Building on the momentum of its previous film, “Bubbling Up,” the new release deepens Coca-Cola’s signature storytelling approach, one rooted in emotion, connection, and shared global experiences.
As one of FIFA’s longest-standing partners, with a relationship spanning over 50 years, Coca-Cola continues to position itself at the heart of football’s biggest moments.“Uncanned Emotions” captures the raw, unpredictable intensity of being a football fan during the World Cup.
The film focuses on those fleeting yet powerful match-day moments, where anticipation, joy, heartbreak, and relief collide.
Designed to resonate beyond the sport itself, the campaign immerses viewers in the emotional highs and lows that define the global fan experience.
Coca-Cola has been a FIFA partner for over five decades, making it one of the longest standing supporters of the tournament.
Speaking about the campaign, Arnab Roy, President of Coca-Cola Global Category, perfectly captured the moment.
According to the brand, “Uncanned Emotions” is the second in a three part series, and it is clear Coca-Cola is not just sponsoring the World Cup, they’re trying to become part of the emotional fabric of it.
The brand positions itself as the ultimate companion for fans: the drink you reach for when your team scores, when your heart is racing, or when you need something to soothe the nerves.Coca-Cola noted that it is rolling out plenty of real-world magic too.
The much loved FIFA World Cup Trophy Tour is returning, giving fans across the globe a rare chance to get up close to the iconic trophy.
The brand has also teamed up with Panini for a special sticker collection that celebrates legendary players and teams, available in both physical and digital formats, a nostalgic treat that is sure to excite collectors of all ages.
With several more vast activations planned in the coming months, Coca-Cola is clearly going all in to make the 2026 World Cup feel bigger, more emotional, and more connected than ever.
For football fans, it is shaping up to be a summer where the beautiful game and the world’s most famous soft drink come together to create memories that go far beyond the pitch.
